Dance music owes its existence to advances in modern technology, the same debt rock owes to the electric guitar and jazz owes to Miles Davis's cybernetic lungs. Celebrate the melding of man and machine with this GrouponLive deal to the Identity Festival at the Ashley Furniture HomeStore Pavilion. For $25, you get one G-Pass general-admission ticket on Sunday, August 19, at 2 p.m. (up to a $40 value, including all fees). Check the Identity website for an up-to-date performer schedule. Because the ticket is a G-Pass, Groupon customers can use it to enter the venue directly; they will not need to redeem their Groupon at will call.
Bombastic beats and precision loops meld with mercurial synthesizers as rotating DJs tag-team the stage and transform Ashley Furniture HomeStore Pavilion into a playground of futurism. For the second year in a row, a global cache of party-starting DJs, trance technicians, and dubstep senseis storms 15 cities, gleefully kicking digital dust in the face of typical rock festivals.
Phoenix's lineup sets a breakneck tempo with Swedish DJ Eric Prydz, AKA Pryda, whose influential remixes and turntable trickery have entranced worldwide audiences and put countless hypnotherapists out of work. Canadian dubstep demon Excision morphs hip-hop vibes and heavy-metal aggression to create bass-heavy rhythms, whereas Dutch brothers Showtek levy hardstyle beats that pulsate like caffeinated rabbits. Other acts include Dutch one-man dance studio Hardwell, fellow Netherlander house duo Bingo Players, Russian DJ Arty, and Georgia's Le Castle Vania. From the general-admission area, fans eschew seats to sprawl on the grass or shake their glowstick-makers as vibes ascend from primal to cosmic.
Due to security restrictions, G-Passes must be printed out and presented in person at the event. They cannot be redeemed through Groupon's mobile app.