Country rap pioneer behind the hit “Ms. New Booty” melds hip-hop and twang with support from Demun Jones
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Birth name: Warren Anderson Mathis
Why he chose his stage name: “Bubba” represents his Southern side, while “Sparxxx” is for his hip-hop side
When you first met Bubba: in 2001, when his major label debut, Dark Days, Bright Nights dropped jaws, turned heads, and melted boot heels into gravy
What made the album so unique: Bubba’s twangy voice spraying hick-hop lyrics, all atop club-ready beats from famed producer Timbaland
Country hip-hop is pretty common now: probably because Bubba paved the way for the genre
What’s new: Made on McCosh Mill Road, his fifth studio album
Bubba tracks that inspire audiences to say both “Hey Ho!” and “Yeehaw!”: “Ms. New Booty,” “Deliverance,” and “Ugly”
His sound: rabble-rousing odes to redneck living delivered in a musical alloy of Southern rock, country, and hip-hop
For fans of: Big Smo, Bubba Sparxx, Locash Cowbows, N.W.A.
Where to begin: go back to Demun’s previous band, Rehab, who scored a hit with “Bartender Song (Sittin’ at a Bar), and then dig into Jones Country, featuring hick-hop jams such as “The Muddy Muddy” and “Country Fried”