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Groupon Exclusive: Grand Central Tour with Occult Expert Mitch Horowitz

Midtown East

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In a Nutshell

A secret history is hidden within the Terminal's murals, monuments, and zodiac ceiling

The Fine Print

Expiration varies. Amount paid never expires. Limit 15 per person. Valid only for option purchased. Refundable only on day of purchase. Min. of 6 participants or experience subject to cancellation. No value after experience date & time have passed. Experience Provider is issuer of tickets for experience. Price reflects Experience Provider’s current prices. Must provide email address at checkout, which SideTour will provide to facilitate redemption. Must be 18 or older. Gratuity included. Be on time to experience. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.


Thousands of visitors pass through Grand Central Terminal each day, but few grasp its true significance. Mitch Horowitz helps you see what's been hiding in plain sight. Leading groups beyond the hustle and bustle of commuters, he demystifies the terminal's zodiac ceiling and its many murals, monuments, and insignias. Much of the story centers on the famed Vanderbilt family and the occult atmosphere that permeated the late Victorian and Edwardian age. Mitch also reveals how these influences stretch well beyond the NYC landmark, affecting the development of Midtown itself.

  • The Secret History of the World's Most Famous Train Station
    Grand Central's mystical origins are still evident if one knows how to decipher its zodiac ceiling, murals, and monuments.

  • Acclaimed Occult Historian as Your Tour Guide
    Mitch Horowitz's scholarship has been praised by Ken Burns and Deepak Chopra, and featured on CBS Sunday Morning and Dateline NBC

Each tour is capped at 15 participants; each event requires a minimum of 6 participants in order to take place.


Mitch HorowitzMitch Horowitz sees things differently, especially when it comes to American history. The occult historian and author explores the impact of alternative spirituality on his nation's past and present. His expertise in the subject has led him to appear on national programs, such as CBS Sunday Morning and NPR's All Things Considered, and he's penned contributions to many publications. Perhaps Mitch's most acclaimed work is his book, Occult America, in which he explores how America has long been a hotbed for esoteric philosophies—such as Freemasonry and Spiritualism—and reveals how these philosophies have affected the nation's politics and culture. The book earned praise from Ken Burns and Deepak Chopra, who said " . . . Mitch Horowitz, has, in a way, tracked the evolution of our consciousness over 300 years.” Mitch currently serves as the vice president and editor-in-chief at Tarcher/Penguin, the division of Penguin books dedicated to metaphysical literature. His upcoming book, One Simple Idea: How Positive Thinking Reshaped Modern Life, is scheduled for release on January 7, 2014.


  • Monday (12:30 p.m.–1:30 p.m.)
    October 28

  • Wednesday (12:30 p.m.–1:30 p.m.)
    December 4

  • Thursday (12:30 p.m.–1:30 p.m.)
    November 14

  • Friday
    October 25 (5:30 p.m.–6:30 p.m.)
    December 13 (12:30 p.m.–1:30 p.m.)

  • Sunday (11 a.m.–noon)
    October 27
    December 15
    January 5


Stepping into Grand Central Terminal is like entering a living, breathing history book. Herds of visitors still stream past its iconic opal-faced clock, climb its marble staircases, and pass the time between connections beneath its twinkling chandeliers. The current terminal dates back to 1913, when the Vanderbilt family constructed it on a 48-acre site in Midtown, creating a venue that would go on to star in a number of Hollywood films and become one of New York's most iconic landmarks. When the terminal fell into disrepair in the mid-20th century, a full-scale makeover in the 1990s restored it to its former glory.

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