Musicians often cultivate a dynamic stage persona by filling their shows with multiple costume changes, elaborate choreography, and family-vacation slideshows. Feast your eyes and ears on a thrilling performance with today's GrouponLive deal: for $35, you get one general-admission ticket to SONiC BOOM, presented by SONiC 102.9, at Northlands EXPO Center at the Northlands Grounds on September 4 (a $79.50 value before fees, or up to a $93.25 value online, including all Ticketmaster fees and GST). The box office opens for will-call tickets at 10 a.m., gates open at 11 a.m., and the musical revelry kicks off at 11:30 a.m.
A kaleidoscopic spectrum of modern-rock artists sets the stage ablaze at the third annual SONiC BOOM, a music festival featuring the first-ever Edmonton appearance of alt icons Jane’s Addiction and the return of Canada’s synth-pop progeny Metric. The lineup is also loaded with rising stars and perennial heavyweights such as Social Distortion, whose trademark brand of So-Cal punk has yet to slow down after more than three decades, and Cake, who continue to disavow pie’s merits with their deadpan hits. Meanwhile, Cee Lo Green channels his Goodie Mob soul power into a classic R & B performance, and Manchester Orchestra play epic rock that makes Homer’s Odyssey sound like a trifling limerick.
An autograph table located in the general-admission area puts stars on a collision course with their legions of fans, with signings based on schedule and availability. General-admission-ticket holders can also enjoy the fruits of an 18-plus beer garden, outdoor lounge, and a vendor village (not included with this Groupon) redesigned after exploding into quarter notes from the supersonic reverberations of last year’s festival. Attendees should boogie their eyes over the festival guidelines before they throw up their horns.
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