While the fraternity brethren milled about parties discussing Jack Kerouac and sipping cheap lagers, Jack Counts was busy working. In the late 60s, the entrepreneurial college student carved out a niche snapping his shutter during fraternity parties and selling prints dubbed Party Pics to members. Over time, Counts spread his business across multiple campuses, photographing graduation ceremonies and special events and processing the prints in his own lab, Candid Color Systems. With Glamour Shots, Counts’ business yet again expanded from special-events photography to include portrait shoots with an emphasis on flattering female subjects.

At each Glamour Shots, a brigade of expert shutterbugs and makeup artists get subjects ready for their close-ups with style-enhancing makeovers and photo shoots that result in high-quality pictures and prints. After a personal consultation with the styling team, clients undergo an airbrushing treatment and hair sculpting. Depending on their package, models strike up to 30 poses, quick-changing into different outfits to capture a spectrum of looks, from professional career woman to professional career woman in a bear costume.

Clients pour over proofs immediately after their session, and a professional lab generates each print on quality Kodak paper within 10 to 12 days after the session, with touchup services available to display pristine complexions. Shots are available in a variety of product forms, including prints, calendars, photo books, and canvas wraps.