Are you looking for that special night where everything is going to be peachy, and you are going to meet the swellest little show of your dreams? Personals is about people who place lonely hearts ads: lonely people looking for that certain someone. In other words: Personals is about Most of Us, about the unending search for love in the Post Me Decade. Personals is a topical revue about dating and looking for love in the pre-Internet days of personal ads. Among the writers were David Crane and Marta Kauffman, who went on to create the television show Friends.