Golf ETC

Lakeside Village

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In a Nutshell

Professional and amateur players alike peruse a wide variety of clubs, bags, shoes, and brand-name apparel for golfers of all ages

The Fine Print

Promotional value expires Nov 1, 2015. Amount paid never expires. Valid only at listed location. Limit 1 per person. Must use promotional value in 1 visit. Not valid on golf balls. Tax not included. Custom fittings are by appointment only, call (863) 687-7274 or schedule online at www.GolfETCLakeland.com. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

The Deal

  • $20 for $40 Value Toward Golf Clubs, Apparel, Custom Fittings, and More ($40 value)

Crushing by Compression: When Golf Ball and Club Collide

While instructors may advocate different methods of swinging a golf club, the ideal outcome is always the same. Read on to learn about the physics of the collision between the club and ball.

It’s said that golf can take a lifetime to master, but just about every shot takes only milliseconds. In fact, the actual collision between club and ball lasts only around 450 millionths of a second, and it’s here where the biggest action of a golf swing takes place. In a desirable outcome, two things happen as the center of the clubface strikes the ball: first, the club’s momentum transfers to the ball; second, the impact causes the flexible ball to compress, adding extra velocity as the ball springs back into shape. The more compression, the farther the ball will travel. With lofted clubs such as the 6-iron, the clubface strikes the ball on a downward trajectory, scooping out a divot of turf in the meantime. This creates even more compression by pushing the ball into the dirt before it leaves the ground. Before launching skyward, the ball scoots up the lofted plane of the clubface, rubbing against the grooves to create backspin that will help it maintain its trajectory and fight through any wind resistance or asteroid fields. If the club is angled at impact, i.e., not facing square to the target, it will cut across the ball, creating sidespin and resulting in either a hook or a slice.

When it comes to the golf swing, there are many different styles and schools of thought—each with its own variation on setup, grip, backswing, and follow-through—but there are some universal techniques that help create an effective and explosive impact. For instance, at the top of the backswing, golfers should have their wrists cocked at a 90-degree angle. To generate optimal clubhead speed, they wait until their hands drop to their waist until they release their wrists, effectively whipping the clubhead through contact and adding punch to an otherwise smooth, steady swing.

Golf Etc. Lakeland

Golf Etc. Lakeland helps golfers through the entire process of upgrading their arsenal, from finding brand-name equipment to adjusting their current gear to fit their game. Brothers Luke and J.J. Miller—the latter of whom coaches golf at Southeastern University—run the shop and personally oversee the custom club-fitting process. In the hitting bay in the back of the store, visitors are likely to see Luke—who fits and maintains clubs for many local pros—analyzing a client's swing with technology that helps him prescribe the right club or zone in on any modifications, such as adjusting the length of the shaft or replacing the club head with a jai-alai basket. Golf Etc. also features an indoor putting green for golfers to test out prospective flatsticks, and J.J. and Luke regularly perform club re-gripping and repair services.

Merchant Location Map
  1. 1

    Lakeside Village

    1527 Town Center Drive

    Lakeland, FL 33803

    +18636877274

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By purchasing this deal you'll unlock points which can be spent on discounts and rewards. Every 5,000 points can be redeemed for $5 Off your next purchase.
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