LaBella Intimates' owner, Santa LaBellman, dubbed the "Bra Whisperer" by Orange Appeal magazine, tempts eyes with her boutique's collection of lacy, silky, and frilly underthings procured from European and domestic designers. Santa, who is concerned that many women wear the wrong bra size or traffic cones under their shirts, offers complimentary fittings to match bosoms with cup sizes ranging from A cup to K cup and band sizes ranging from 30–50. The shop primarily carries brassieres and underwear from European brands Kris Line and Panache, but Santa also stocks playful pajamas from Fleurt and Affinitas and smoothing shapewear by Yummie Tummie. After slipping behind the dressing rooms' black-and-white brocade curtains to try on their chosen wares, shoppers stand beneath the glow of a chandelier at the front register to take possession of their new lingerie.