Estro-Jen's mom told her that if she pursues her passions, happiness will fall at her feet. As a child, teenager, and now adult with her own business, that happiness has always been at her feet—in the form of roller skates. These days, between slingshotting around the rink during roller-derby matches or pulling tricks on the vert ramp, she spends her time designing skates for women. Expressing her innately fun personality, she slaps leopard-skin patterns onto skates, black tiger stripes onto red boots, and teal suede onto high tops. Pink or clear wheels with black spiral lines, as well as retro calf-high socks accessorize her line. Not wanting to neglect the upper body, she also outfits skaters in teal short-shorts and screen-printed T-shirts from Moxi apparel. For those who want to enhance their skills and impress passing school busses, Estro-Jen brings in her friend Brian Gallagher to instruct skaters on how to roll and master ramps.