After walking through the doors of the NCAA Hall of Champions, visitors find themselves surrounded by exhibits that pay homage to the traditions of intercollegiate athletics. On the first floor, 24 interactive kiosks each immerse users in a different NCAA sport. Interactive screens illuminate with stories of past champions and trivia questions. After a stroll up to the second floor, visitors immerse themselves in simulated and actual athletic competitions, such as throwing a virtual football and measuring their vertical leap. A fully realized 1930s-style gymnasium invites modern folks to shoot hoops just like their grandparents did—uphill both ways in the snow.