Solana Beach

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In a Nutshell

Highly detailed, customizable frames from European companies such as Ete, an Italian brand that uses real pheasant feathers

The Fine Print

Promotional value expires 180 days after purchase. Amount paid never expires. Limit 1 per visit. Must use reward value in 1 visit. Not to be combined with any other offers. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.


Optylux owner Helmut Igel wants his customers to wear eyewear that they feel is just as fashionable as the latest designer clothes. That's why his eyewear boutique imports handcrafted frames from the Italian eyewear company Ete and the German eyewear company Flair. Ete is the only eyewear line in the world that puts real pheasant feathers inlaid in its frames, and Flair glasses, which take days to complete by hand and come in more than 20 designs, can be customized with inset stones, cutouts, faceting, and tattooing. Optylux is also the exclusive U.S. distributor of these brands, ensuring a full look of the entire eyewear collection.

Merchant Location Map
  1. 1

    Solana Beach

    731 S Hwy. 101

    Suite 1B2

    Solana Beach, CA 92075


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