Wheel Wright Bike Shop
Wheel Wright Bike Shop's staff doesn't just outfit people with bikes–they outfit them with a lifestyle. Avid cyclists and riders themselves, the team uses a 10-point measuring and fitting system to choose the right bike for each customer. Once chosen, the bike technicians can trick them out with custom modifications in their full fabrication shop. They can also repair bent frames after bikers decide to play chicken with a car door. High-quality bike brands such as Trek and Giant line the shop's racks, alongside shelves full of accessories including helmets, lights, and riding gear.