The Issue: Breast Cancer in the United States
Among US women in 2012, it is estimated that there will be more than 225,000 new cases of invasive breast cancer and nearly 40,000 deaths from breast cancer, according to American Cancer Society data. And while breast cancer among men is rare, the same data estimates that there will be more than 2,000 new cases among men this year.
The Campaign: Building Gardens for People with Cancer
All donations to this Grassroots campaign will be used by Hope in Bloom to build healing gardens for people undergoing treatment for breast cancer. For every $1,000 raised, Hope in Bloom can plant a small outdoor and an indoor healing garden for people diagnosed with breast cancer. Installed by volunteers, these gardens serve as therapeutic sanctuaries; past recipients have reported that their gardens helped reduce their stress and anxiety and boost their resolve to face treatment regimens.
There are currently 100 people on the waiting list for a garden. All gardens incorporate color, texture, fragrance, and sound, with elements such as birdbaths, colorful houseplants, and small water features. After the gardens are installed, Hope in Bloom provides recipients with detailed plans for future upkeep and helps tend outdoor gardens for the first season.
Hope in Bloom
Roberta Dehman Hershon founded Hope in Bloom after her lifelong friend and fellow gardener died of breast cancer in 2005. The organization designs and installs indoor and outdoor gardens at the homes of Massachusetts residents who are undergoing treatment for breast cancer. With gardens tailored to each individual's living space and lifestyle, they serve as tranquil sanctuaries and have helped improve the quality of life for women and men with breast cancer and their families during what is often a stressful time.
See how Groupon helps you discover local causes and lend a helping hand at the Groupon Grassroots blog.