Though running from your troubles will only make them worse, it's a great way to lose weight while stealing pies. Leave pie chefs in the dust with today's Groupon: for $25, you get $50 worth of shoes and athletic gear at Greater Boston Running Company at any of their three locations: Derby Street in Hingham, Massachusetts Avenue in Lexington, and Water Street in Newburyport. Greater Boston Running Company, a store staffed by runners, finds people the fittingest shoes using a process similar to the one speed daters use to find future mates—taking measurements, assessing stance, and playing back video of them running on a treadmill. The shop carries top running-shoe brands including Nike, Asics, Mizuno, New Balance, and Saucony, and shoes range in price based on their anti-ground ability, with many of them falling between $85 and $140. Much of the shop's stock includes specialty apparel for the lithe of leg that is not found in larger, upper-body sport stores. Some of these hard-to-find products could include Trigger Point massage products, CEP compression socks, and energy boosting snacks developed specifically for active lifestyle participants but often used to assist slow-moving baby sea turtles crawling from their just-cracked shell across the beach in search of the ocean.
Citysearchers give the Lexington location a five-star average. Three Yelpers give the Lexington location a 4.5-star average, three Yelpers give the Hingham location a 4.5 average, and two Yelpers give the Newburyport location a 4.5 average.
Greater Boston Running Company
The staff at Greater Boston Running Company—the Northeast operation of the national and online retailer Running Company—hopes customers are not misled by the name. They’ll custom fit everyone for shoes that support their pursuits, whether they be marathoners, CrossFitters, or a nurse who has to stand all day. The process starts with talking to guests about their average workout or day, followed by a meticulous measuring of their feet. Staffers then have guests walk, jog, or run on a treadmill equipped with slow-motion-capture software, which lets guests see things such as how their arches react when striking and lifting from the ground. Armed with this wealth of information, Greater Boston Running Company’s team can narrow the expansive shoe stock down to just a few recommendations.
Beyond an armory of footwear, Greater Boston Running Company stocks athletic apparel and accessories from brands such as New Balance, Garmin, and SmartWool. This gear is matched by a wealth of educational resources, both online and at the store level. Regularly posted web articles cover topics from how the seasons impact nutritional needs to how rubbing your body in bacon attracts wild animals and boosts your desire to run.
At individual locations, each store’s staff works with local running clubs, high-school teams, and charities—making them especially adept at pointing runners toward fellow runners and trainers who will help them reach their goals.