The owner of Green Market Cafe was still in college when he hatched the plan to open an eatery that served healthy takes on sandwiches and soups. When discussing the inspiration behind the restaurant with reporters from the Tampa Bay Times, he explained, "I wanted to create a place where I'd like to go and eat everyday."

Arms laden with bags of produce, the owner returns to his café, where his chefs fold the fresh vegetables into crisp salads and toasty grilled flatbreads. Because everything is made to order, chefs are able to accommodate special requests, adding extra tomatoes or picking out any raisins that look too much like a California Raisin. Diners chitchat over cups of organic tea inside the colorful dining room, an open space tinted with greens, purples, and pinks to please the eye. The building is also home to Frozen Yogurt, the cafe's sister shop, which serves the wholesome yogurt that is included with all Green Market Cafe entrees.