The Issue: Drowning Claims Many Young Lives
According to data from Safe Kids USA, more than 800 children drown each year. The Centers for Disease Control and Prevention also reports that drowning is the second leading cause of accidental deaths for people aged 1–14. Teaching youth water-safety skills can help prevent drowning and injuries while swimming.
The Campaign: Teaching Water Safety to Prevent Injury
If this Grassroots campaign raises $250, then the American Red Cross of Chicago can sponsor 10 youth in the Water Habits Are Learned Early (Whale) Tales water-safety education program. Each additional $25 raised will sponsor another youth in the program. Local high-school students, who have received training in aquatic safety and presentation skills by the American Red Cross, teach interactive Whale Tales courses to more than 15,000 Chicago-area elementary students each spring. In a classroom session, the volunteers teach the kids how to choose safe places to swim, to avoid cold water, and to float when in danger. Each lesson reinforces techniques for maintaining safe behavior in and around water with color posters, worksheets, activities, and a video with an animated whale named Longfellow. By using the students-teaching-students technique, the program has the dual benefit of inspiring higher retention levels in kids and helping volunteers gain important leadership skills.
You can follow the progress of this and other Grassroots campaigns at the Groupon Grassroots website.
American Red Cross
The American Red Cross shelters, feeds, and provides emotional support to victims of disasters. Additionally, the not-for-profit organization supplies about 40 percent of the nation's blood, teaches skills that save lives, provides international humanitarian aid, and supports military members and their families.