The Issue: Helmets Needed to Teach Safe Cycling
With many Portland students riding their bikes to and from school, it is essential that they be equipped with the knowledge necessary to ensure safe rides. Children who commute to school by bike require education about riding safely and the rules of the road. This education cannot be provided without bicycle helmets.
The Campaign: Providing Bicycle Helmets for Youth Programs
For every $10 this Grassroots campaign raises, the Bicycle Transportation Alliance (BTA) can distribute two helmets to youths in its bicycle-safety program, with a matching donation of up to $1,000 from Portland Design Works. These helmets will be used by fifth-grade students while BTA teaches them how to ride safely in on-the-street lessons. People who donate at the $20 level and register their Groupon Grassroots vouchers will receive one-year memberships to the BTA, which include event invitations and discounts at more than 80 bike shops and businesses around Oregon.
All donations will be matched up to $1,000 by Portland Design Works. To celebrate the launch of Groupon Grassroots, Groupon will provide a $1,000 kickoff grant to this campaign.
Bicycle Transportation Alliance
The Bicycle Transportation Alliance (BTA) aims to make bicycling safe and convenient through advocacy, encouragement, and bicycle-riding education. By supporting bike transportation, the organization aims to improve the physical health and environmental sustainability of communities. BTA’s trained safety ambassadors teach bicycle-safety lessons to 5,000 students annually in 60 elementary schools across the state. During its safety program, three sessions focus on in-class learning and seven propel students onto bikes, starting on the playground and gradually moving out onto the street. A community ride follows the course, where volunteers and parents ride from the school to a local park. Students who have studied in the course each receive their own helmet to ensure they are equipped to ride safely.