The Issue: Limited Role Models for Children
Children often look to adults in their lives for role models, but when their parents are gone or working to support the family, they can end up following in the footsteps of irresponsible individuals. Big Brothers Big Sisters aims to prevent that from happening by pairing youths with positive adult role models. Public/Private Ventures conducted a study of youths matched with a big brother or big sister and found that they were 46% less likely to begin using illegal drugs and 52% less likely to skip school.
The Campaign: Funding Field Trip to Academy of Sciences
If this Grassroots campaign raises $660, then Big Brothers Big Sisters of the Bay Area can fund an educational field trip to the California Academy of Sciences for 12 mentor-mentee pairs. Each additional $55 raised will fund participation in the trip for another pair of Bigs and Littles. The museum outing can help deepen the bond between Bigs and Littles as they learn and participate in engaging activities together, fostering the long-lasting matches that Big Brothers Big Sisters of the Bay Area strives for. The science exhibits can also introduce new academic subjects to youths that they may choose to pursue in school. The organization ultimately hopes to send 50 pairs of Bigs and Littles on the field trip.
You can follow the progress of this and other Grassroots campaigns at the Groupon Grassroots website.