The Issue: Bicycling Helps Decrease Obesity and Health Issues
According to the Alliance for Biking and Walking's 2012 report, in states and cities where bicycling and walking occurs more, rates of obesity, high blood pressure, and diabetes are lower. But to ensure that bicycling remains a safe transportation option, it's crucial that riders equip their bikes with lights.
The Campaign: Bike Lights and Helmets for Kids
If this Grassroots campaign raises $400, then BikeTexas can provide bike lights for 40 Texas cyclists to ensure they have the necessary equipment to ride to work or school safely. Each additional $10 raised will provide a bike light set for another child or adult in need.
Through its partnership with Safe Routes to School, BikeTexas works with teachers and schools to educate children about bicycle safety and increase the number of children who bike to school. To date, the program has reached more than 4,000 teachers and approximately 200,000 children with safe cycling education.
To celebrate the launch of Groupon Grassroots, Groupon will provide a $1,000 kickoff grant to this campaign.
BikeTexas works at both the state and national levels to encourage Texans to bike for both health and transportation. The organization focuses on raising awareness about cycling-related issues, including access, safety, and education. In addition to keeping cyclists informed and equipped with the necessary safety equipment, BikeTexas advocates for legislation that protects them. Many of its wide variety of programs also involve partner organizations such as the Texas Departments of Transportation and Public Safety and the U.S. Department of Education.