The Issue: Childhood Obesity in Louisiana
More than 47% of Louisiana children between the ages of 2 and 19 are overweight or obese, according to a 2010 report by the Pennington Biomedical Research Center.
The Campaign: Host Children's Nutrition Programs
If this Grassroots campaign raises $300, then Crescent City Farmers Market's Marketeer Club can fund two weeks of children’s activities for its summer program. Each additional $150 raised will be used to provide another week of activities.
The Marketeer Club hosts engaging children’s activities focused on fresh food and nutrition, such as lessons in gardening, making pizza, and churning butter. The club’s summer program will teach children about regional foods, nutrition, and other ways food impacts their lives. The program aims to reach 100–200 children each week during the summer.
You can follow the progress of this and other Grassroots campaigns at the Groupon Grassroots website.
Crescent City Farmers Market
Crescent City Farmers Market operates markets in three locations, attracting more than 120,000 shoppers each year. Along with locally grown produce, market vendors sell freshly baked goods, cut flowers, farm-raised meat, and wild-caught Louisiana seafood.
The market also conducts community programming such as the Marketeer Club, which engages kids in fun activities to encourage good eating habits and a positive, healthy relationship with food starting at a young age. Other projects include the farmers' market bingo and Meet Me at the Market, which provides opportunities for seniors to socialize and gain access to fresh, nutritious food.