The Issue: Childhood Obesity and Lack of Access to Gardens
As of 2008, more than one-third of children and adolescents in the United States were overweight or obese, according to the CDC. Educating students about organic farming and nutrition can help them gain a better understanding of the benefits of fresh produce, empowering them to make healthier and more environmentally friendly decisions about what they eat.
The Campaign: Educate Students About Organic Farming
If this Grassroots campaign raises $320, then Earth Day New York can purchase a portable organic garden for one classroom as part of its Earth Day Organic Indoor Learning Garden project. Each additional $320 raised will be used to provide another classroom with a portable organic garden. The project equips classrooms with small indoor gardens that can flourish in any weather, allowing students who may not otherwise have access to gardens to learn about the importance of a balanced diet and organic farming.
To celebrate the launch of Groupon Grassroots, Groupon will provide a $1,000 kickoff grant to this campaign.
Earth Day New York
Earth Day New York celebrates its eponymous day by sponsoring annual Earth Day events to raise support and awareness about the challenges that the planet faces. However, the organization extends its efforts year-round by partnering with schools, community organizations, and businesses to promote environmental awareness year-round, through ongoing programs such as a regular summit of student leaders in environmental-protection efforts, and a program that establishes indoor organic produce gardens in local classrooms.