The Issue: Neglect and Litter Plague Once-Sacred Road
Riverside Drive—once called the National Cemetery Road—was built as a means to get to the National Cemetery, and in 1933, was dedicated as a living memorial for World War I veterans. In 1959, the drive was rededicated as a memorial for World War II and Korean War veterans, and more than 500 shrubs, trees, and tulips were planted. Although it was once considered such sacred ground that Inglewood children were forbidden to walk down its center, now the Riverside Drive median hosts only a few trees and is frequently littered with trash.
The Campaign: Plant Trees to Revive a Living Memorial
If this Grassroots campaign raises $40, then Friends of Riverside Drive can plant one tree along Riverside Drive to help restore its beauty and dignity as a living memorial to World War I and II and Korean War veterans. Each additional $40 raised will be used to purchase and plant another tree. The restoration project will include ongoing plantings of yoshino cherry trees and red poppies as well as professional landscaping of the entire median.
To celebrate the launch of Groupon Grassroots, Groupon will provide a $1,000 kickoff grant to this campaign.
Friends of Riverside Drive
Friends of Riverside Drive, a collective volunteer effort, began with a vision to transform local neighborhoods by planting dogwood and yoshino cherry trees. Along with tree plantings across neighborhoods and involvement with the Riverside Blossom Festival, Friends of Riverside Drive’s main work is restoring beauty and dignity to Riverside Drive, a community road that provides the main route to the National Cemetery and once served as a recognized, living memorial to war veterans.