Children are inherently eco-friendly, since they are closer to the ground and frequently retrofit cardboard boxes as split-level homes. Reduce miniature consumption with today's Groupon: for $28, you get a two-month basic-bundle subscription, with seven children's outfits per bundle from Moxie Jean (a $56 value).
Selected by Common Pitch as the winning startup at New York City's Social Media Week, Moxie Jean is a social enterprise that employs a collaborative-consumption model by reusing and renting like-new clothing for babies aged newborn to 24 months with its shared wardrobe service. The company delivers upcycled and hand-picked baby clothes to parents as part of its basic-bundle subscription package. Each bundle includes seven complete outfits packed in a convenient prepaid, reusable shipping bag made of stork swaddling. When the baby outgrows the clothes in the bundle, parents simply ship them back and exchange the bundle for another one in a larger size. Because babies and gremlins can go through approximately six or seven sizes of clothing during their first two years, the Basic Bundle program facilitates the reuse of miniature wardrobes to help parents reduce their consumption and prevents the need for uncomfortable rubber shirts that grow with the child. Moxie Jean upcycles well-made baby clothes from popular brands such as Gap and Gymboree that are in great condition, and uses environmentally friendly detergent and high-efficiency washers to care for the clothing between owners. When clothing can no longer be used, the organization sends it on to be recycled into quilting, stuffed animals, and other enduring mementos of infancy.