The Issue: Lack of Business Education in High Schools
In the United States, the unemployment rate among college graduates is the highest it's been since 1970, and more than 18% of 15- to 24-year-olds are jobless, according to The Economist. While many students indicated business aspirations in a 2011 Gallup poll, including 45% who wanted to own their own business and 77% who wanted to be their own boss, only about half of them reported that their schools offered classes in how to start and run a business.
The Campaign: Providing Entrepreneurial Education
If this Grassroots campaign raises $450, then Independent Youth can provide one high-school student with a full year's scholarship to the Youth Entrepreneurial Academy. The academy, which takes place one Saturday a month from January to May, teaches students about the process of starting and running a business. Community entrepreneurs serve as guest speakers and mentors, and lectures cover various facets of entrepreneurship. Upon completion of the academy, each student leaves with a business plan, marketing collateral, and a business website. Each additional $450 raised will be used to provide another student with a year-long scholarship.
Independent Youth aims to help students aged 12–18 become successful entrepreneurs through an array of programs and supportive resources such as business webinars, entrepreneurial academies, internships, and an online business center. During workshops and academies, middle- and high-school students learn the fundamentals of entrepreneurship and gain a deeper understanding of various aspects of running a business, including marketing, strategy, and operations. The program helps to equip students with the confidence and skills needed to develop successful business ventures in the future.
Check out more Groupon Grassroots campaigns here.