The Issue: Higher Costs of Milk Versus Cheaper Sugary Sodas
More than half of children aged 2–8 don’t receive the recommended daily servings of milk according to the National Dairy Council, often because unhealthful beverages such as soda are less expensive than more nutritious options such as milk.
The Campaign: Provide Children with Fresh Milk
If this Grassroots campaign raises $120, then Milk from the Heart can provide 40 kids from low-income families with 2 quarts of fresh milk. Each additional $3 raised will be used to provide another child with 2 quarts of milk.
You can follow the progress of this and other Grassroots campaigns at the Groupon Grassroots website.