The Issue: Lack of Green Spaces in North Brooklyn
Last spring, Antonio Reynoso, chief of staff to New York City Council member Diana Reyna, lamented the lack of green space per resident in the council member’s North Brooklyn area for an article in the Greenpoint Gazette. Urban green space can provide myriad benefits, improving the health of the community with cleaner air, helping the environment by reducing storm-water runoff, and beautifying the area to encourage patronage at local businesses.
The Campaign: Caring for Neighborhood Trees
If this Grassroots campaign raises $500, then The Human Impacts Institute can fund a community volunteer day event where 25 local residents plant native plants and mulch, water, and aerate 250 trees on city streets in a North Brooklyn neighborhood. Each additional $500 raised will fund a volunteer day in another community. Volunteers care for trees in front of small storefront businesses to help restore the community. The volunteer day will be a part of the organization’s Growing Our Roots program, which aims to unite community members for local action. By caring for trees in the area, participants can improve the beauty and air quality of the neighborhood, help reduce storm-water runoff, and attract patrons to local businesses.
The Human Impacts Institute
The Human Impacts Institute aims to engage people in environmental awareness by using creativity to inspire and improve communities through local events and education programs, and organizes advocacy efforts to facilitate global change. From participating in negotiations at the United Nations to testing water quality with Boy Scouts and caring for neighborhood trees, The Human Impacts Institute focuses on promoting sustainable living and environmental accountability at every level of society. In the past year and a half, it has reached more than 900 students through hands-on workshops, thousands through public art installations, and millions more through 24 Hours of Climate Reality, a globally-streamed talk on climate issues that featured a variety of renowned speakers including Al Gore and Renée Zellweger.
Check out more Groupon Grassroots campaigns here.