Keratin-Straightening or Perm Treatment at Off The Boulevard (50% Off)

Los Angeles

$110 $220
50% off | Save $110
2 bought
Buy!
Processing... Please wait
Limited time remaining!

In a Nutshell

Keratin treatments soften and straighten locks, while perm treatments add waves and curls

The Fine Print

Promotional value expires 90 days after purchase. Amount paid never expires. Appointment required. Subject to availability. Limit 1 per person, may buy 1 additional as gift. Valid only for option purchased. Valid only with Farideh. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Choose Between Two Options

  • $110 for a keratin-straightening treatment ($220 value)
  • $60 for a perm treatment ($120 value)

Some hair-straightening products that claim to be formaldehyde-free include aldehyde compounds, which are similar to the carcinogen formaldehyde. Side effects may include nosebleeds, headaches, vomiting, and respiratory problems, among others. Learn more about the health risks here.

Perms: If Nature Didn’t Do It, Science Can

How exactly do perms change hair’s texture so thoroughly? Find out with Groupon’s examination.

If you wanted to get a perm 100 years ago, it was a good idea to bring along a very big book. Using a process patented in 1909 would require 10 hours at the salon under an unwieldy, electrically heated machine. Eventually, the process became more streamlined, and around the height of the style’s popularity, beauticians reported giving approximately 36 million permanent waves in 1936. Today, stylists may use several different (much improved) formulas, but all follow the same chemical principles.

Hair is 95% keratin, a protein rich in the amino acid cysteine. The bonds between molecules of cysteine are called disulfide bonds, and the arrangement of these bonds will determine whether hair is straight or curly. To make hair curly, the key step is to break those bonds with one of several chemicals, which stylists choose based on your hair type. Ammonium thioglycolate (thio), a salt, is what powers most perms, though because of the damage it can cause, it’s usually recommended for non-treated and thicker hair. As the chemical slackens the hair’s disulfide bonds, the hair is free to be molded into a new shape, such as a pretty ringlet or Vincent Price’s profile. To do this, the stylist wraps the hair around rods or curlers of the desired curl size. Afterward, a hydrogen peroxide solution neutralizes the hair, locking it into its new, curly, “permanent” shape. The effects will last until the hair grows out.

Besides thio, other solutions may be recommended for thinner, color-treated, or damaged hair; the acid perm, for instance, is gentler on hair than thio, though it tends not to last as long. Stylists will also often use an intensive conditioner to help hair stay healthier after the treatment.


Tips

  • “She did a beautiful job on my hair! I am very satisfied and will be back. :)”

  1. 1

    Los Angeles

    17304 Ventura Boulevard

    Los Angeles, CA 91316

    +18189051568

    Get Directions

Customers Also Viewed

Upkeep essentials, such as electric toothbrushes and laser hair removal
15% Bonus Savings
Get an extra 15% off local restaurants, spas, salons, and more to use within 48 hours of your Goods order! See details
By purchasing this deal you'll unlock points which can be spent on discounts and rewards. Every 5,000 points can be redeemed for $5 Off your next purchase.
Grouber