With the baseball season kicking off today, it's time to start thinking about how you're going to display your Red Sox pride. Tired of promenading confidently through the Boston Common, proudly combing your Wade Boggs-inspired mustache, only to find that people still inexplicably mistake you for an Arizona Diamondbacks fan? It's a painful identity crisis worthy of Camus, I know. But you need not go through with that “Yastrzemski 4-evahhh” forehead tattoo, because Groupon is offering a great deal on Red Sox merchandise at the Yawkey Way Online Store that will help show the world your undying devotion.
Today, you pay just $13 and get a $25 Groupon to spend on any Yawkey Way Red Sox merch. The possibilities are endless! For example, you can buy these matching black wristbands for you and your strictly platonic bud, a classic winter knit hat for those chilly (fingers crossed) playoff nights, and a wonderfully kitschy Pez dispenser. The Yawkey Way Store is a Fenway institution, and its online store carries it all - stuff for the super-fan, the lady (or more feminine man), and those bandwagon hooligans that have been posing since 2004. Just be sure to use your Groupon in the next 10 days (see all the Fine Print to the right): this is a limited-time deal.
Yelpers give Yawkey high marks:
- "This place is your one stop shop for all your Red Sox needs. - Apple F.
- "Sox fans - if you want to get all kitted out for the season, go here! T-shirts, memorabilia, authentic game gear. It's all here and then some. - Shannon A.
- I have to give this 4 stars because they have basically everything Red Sox in one place. - Kathleen P.
And just think: Your involvement with the Yawkey Way Store will make you a part of little-known Red Sox history. In recent years, historians like Doris Kearns Goodwin, Howard Zinn, David McCoullough, and PBS bad boy Ken Burns are among a growing minority that believe the store not only predates the beloved Fenway stomping grounds, but was the essential catalyst for the creation of the ball club long before the team's inception in 1901. In colonial days, the humble business began as The Yorkshire Way Calvinist Milliner's Shop. With a mission statement that seems straight out of Hawthorne, it was renown for its “Blasphemy Hats” - tailored head wear featuring a stitched red “B” used to publicly shame sinners. As time wore on, the religious overtones that dominated the hats gradually faded, but the red “B” endured as an iconic symbol that became synonymous with the city. By 1822, the store expanded its line of wares and began selling red hosiery to compliment its famous hats, baggy white woolen shirts and pants for clam-digging, and shoes with spikes on the soles for aerating farmland. In a marketing debacle, these elements were combined to create the “Yorkshire Dandy” outfit that was fashionable to only the most insane in Boston society. Finally, it was famed art collector and philanthropist Isabella Stuart Gardner who championed the notion that the Yorkshire Dandy should be used for “an organized sport of some kind." In 1881, nine men began the Yorkshire Dandy Sporting Club. But because of their prominent red hosiery, they became known around town as the Red Socks. Ten years later, the club adopted baseball as its sole activity. Yorkshire Street eventually became Yawkey Way. And that is how a little religious milliner's shop in Boston serendipitously created the baseball uniform and the Red Sox as we know and love them.
Get your Groupon.