Every local community has a story, a history, and a unique personality that cannot be replicated. This is often thanks to specialized, small-scale businesses, like this one, which contribute to a neighborhood’s distinctive character and promote a thriving ecosystem in their community. Small, independent businesses offer diverse products and services, fostering economic resilience by removing the local economy’s dependence on a single industry. When you buy local, you build local, and deepen your connection to your own community.
As a result, patronizing a local business like this is an act of community building. Check out their website to learn more about the local experience you can discover today.
Did You Know?
- 48 cents of every dollar spent at a locally owned retail business goes back into the local community. That’s more than three times the amount that local economies recover from chain retailers — Civic Economics’ 2012 survey of local businesses
- Local businesses have generated 65% of the country’s net new jobs over the past 17 years — US Small Business Administration
Hand to Heart Massage
In a world where much our contact comes from social media, it's easy to see why licensed massage therapist Erika Cabrera believes that many people suffer from a lack of the healing power of touch. For her work at Hand to Heart Massage, she has designed her own technique that both soothes tension and triggers relaxation without putting seashells to clients' ears. Instead of using the predictable routine that some therapists perform for every client, Erika creates her own treatments by drawing from trigger-point, deep-tissue, and Swedish modalities—depending on the client's need—and even calling in the help of hot stones and steam towels.