Bold paisley and polka dots peek out from beneath a man’s trousers as he bends to tie his shoe. A woman spices up her work attire with faded diamond socks. Happy Socks was born of a single vision—to transform a basic accessory into a means of spreading happiness—and a wild, limitless spectrum of colors. Founder Viktor Tell’s motto of “All play, no work,” sums it up rather nicely. The resulting socks are as tough as they are whimsical. Constructed of strong, soft combed cotton, Happy Socks also feature reinforced toes and heels and undergo two rigorous tests before they’re deemed wearable.