A grocery store is like a carnival midway—it offers shelves and shelves of goodies that only become available after lobbing baseballs at stacks of bottles. Today's Groupon brings the fresh food without the carnie cons: for $7, you get $15 worth of groceries at Heartland Pantry, the Lincoln branch of Hy-Vee markets. This Groupon is not valid for lottery tickets, tobacco, alcoholic beverages, or gift cards.
Heartland Pantry, which is smaller and more specialized than typical Hy-Vee combination stores, takes pride in its selection of private-label goodies. Spend an afternoon perusing aisles of Blue Ribbon Meats, fresh produce, canned goods, frozen foods, candy, dried delishins, flowers, and more. Organic and gluten-free options make for convenient one-stop grocery shopping and eliminate the need for organic additives and gluten sifters.
Since its humble start as a small, neighborhood convenience store in 1930, the Hy-Vee company has stayed true to its mission to provide top-notch service and high-quality goods at limbo-low prices. Because all Hy-Vee stores operate independently and sell only their own brand of products, each location can control its inventory and prices to keep community members happy. In fact, Hy-Vee's commitment to the community's contentment colors outside of the aisle lines, making substantial marks on mankind through charitable giving. Swing by Heartland Pantry to support the supportive company, and you might also find a brick of cheese to support the short leg of a wobbly table.
The Lincoln Journal Star featured the opening of Heartland Pantry, saying:
- Hy-Vee opened its new smaller store at 48th and Leighton Avenue on Tuesday to rave reviews. – Matt Olberding, Journal Star
2345 N 48th St.
Lincoln, Nebraska 68504Get Directions