In the midst of an existential crisis, you can remind yourself who you are by flipping through an old photo album or staring at the initials embroidered on your pajamas. Fortify wardrobes against waves of self-doubt with today's Groupon: for $20, you get $40 worth of customized clothing, throw pillows, and home accessories from Basic Couture.

Basic Couture bedecks customers and their homes in an array of comfy, customizable fashion and accessories. Shoppers can beautify a baby blanket with their wee one's birth date, weight, and nom de plume ($29), embellish a bed with a custom rectangular throw pillow ($69), or trick out their torsos in a lightweight flowy tank ($37). Print the name and sports number of your all-star little leaguer on a crewneck T-shirt ($29) or keep track of the identities of your identical twins with a set of short-sleeve onesies ($32 each).

Every one of Basic Couture's clothing items and accessories can be emblazoned with a wide variety of graphics—ranging from sports and superheroes to regal crowns and ladybugs. Each product is printed using a nontoxic, water-based ink that won't crack or peel like a frozen banana.