Originally established in 2014 in West Chester, East Coast Float Spa has now expanded its footprint into the Princeton area. It has five custom-built float rooms, which were specially designed to provide a spacious, modern, and inviting float-therapy experience. The spacious rooms are large enough to walk into and stand inside, allowing the customer to fully stretch out into the float and achieve an enhanced level of relaxation. During the flotation-therapy sessions, clients lie in tanks filled with Epsom-salt-infused water heated to the body's temperature, which creates buoyancy and helps lull clients into a deeply meditative state. These therapeutic benefits can be enhanced by introducing flotation therapy as a regular practice, which East Coast Float Spa makes easy with its Frequent Floater Club Memberships. Each private float suite also includes a shower and changing area. After the Float, guests can continue the experience by purchasing time in the full-body zero-gravity massage chairs and/or oxygen bar to help ease back into the world again. The chairs tilt back past horizontal to help take pressure off the back and spine, and also offer full-body and body-part-specific settings with an intensity that can be controlled. The oxygen bar, meanwhile, provides the benefits of concentrated oxygen (about 92% compared to the roughly 21% in the atmosphere) to let the user relax and reflect on the float over complimentary organic tea. Customers are also welcome to spend as much time as they would like in the community vanity room, which includes complimentary hair-dryers, body lotion, spray deodorant, hair de-tangler, and other amenities.