Children who are born naked must be immediately swaddled to prevent their "new baby" smell from wafting out windows and attracting feral Peter Pans. Seal in your offspring's freshness with today's deal: for $25, you get $50 worth of high-end children's clothing and accessories at Hollyhocks.
Hollyhocks swaddles teeny trend-setters in delicate items and everyday wear from exclusive brands such as Florence Eiseman, Tutu Cute, and Maria Casero. Protect a youngster's head with a So Sweet crocheted baby hat ($32), or bundle a newly born babe in gowns, footsies, and blankets from Kissy Kissy ($39–$49). Parents can brighten up a beach day with effulgent beach totes and splash tiny toes with color by shielding wee feet with a pair of Flippity Flops. Hollyhocks shelves overflow with Malley & Co.'s couture collection of outfits for special events, as well as items that can be monogrammed with a young one's initials or those of an admired nuclear physicist. In-store clothing items are available in infant sizes and sizes 2–10 (12–16 on limited styles).