Inside a bustling factory and design studio in Chicago, needles embroider children's names on rocking chairs, receiving blankets, and mammoth toy boxes. Nearly every Hoohobbers item is highly customized—whether with monogramming, personalized color and pattern options, or a choice of fabrics. This feature isn't the only one that appeals to design-minded parents. Furniture, accessories, and household goods for babies, toddlers, and children are portable, lightweight, and durable. Unfortunately for neglected screwdrivers, allen wrenches, and stress balls, the items require no assembly. Their practical yet modish designs often appear in magazines, including Chicago Parent, Life & Style, and People and regularly win awards, such as the U.S. Chamber of Commerce's Best of Chicago title for infant and toddler gear in 2009 and 2010.