A well-groomed lawn makes households more inviting, much like putting out a welcome mat or paving the driveway with fresh baked pies. Crank up the curb appeal with today's Groupon: for $49, you get one soil-sample analysis (a $40 value) and two chemical lawn treatments for a yard up to 7,000 square feet in size (up to a $50 value each) from Horticulturally Sound, Inc. (HSI) (up to a $140 total value).
Angelo Azevedo, owner of HSI, nurtures lawns with a know-how gained while earning a degree in turfgrass management from North Carolina State University. During a soil-sample analysis, which is recommended once a year, Angelo pulls dirt morsels and rogue croquet wickets from different spots in the yard, dries them out, then mixes them together and studies the blend to gain a holistic understanding of the entire lawn. Working with this earthy data, the technician applies a suitable blend of herbicide and fertilizer that is safe for children and pets after its 24-hour absorption window. It is Angelo's dream that every lawn radiate the verdant aura of a golf course or orchard full of apple Jolly Ranchers.