In a world without glasses, a poor-sighted person could only read a billboard by scaling the attached ladder or hiring a biplane to trans-sky-write it. See signs for what they really are with today's Groupon: for $40, you get $150 toward a complete set of prescription glasses at iVision, valid at all 12 area locations. All glasses purchased at iVision come with a complimentary second set of glasses or contact lenses for yourself, or you can choose to share a pair with a friend or family member for no extra charge.

With thousands of frames available, the family-owned iVision continues a 20-year history by bringing each customer's blurry vision into precision focus. Spectacle seekers can search through the stock of frames ($125–$350+) until their eyelashes flutter approvingly at a set from the in-house brand or designer brands such as Ray Ban, Hugo Boss, Prada, and Gucci. For no extra charge, lens experts skillfully insert premium HD free form or single vision lenses into each purchased frame, calibrating the lenses to the customer's prescription. Additionally, a second set of the chosen glasses comes free with each purchase. Patrons not in need of the additional eyewear can have their extra spectacles made to a friend's, family member's, or needy hawk's prescription.