Beauty specialist Vimaa Patel opened the original iBar to concentrate on threading, body art, and permanent makeup. Now with four different locations, Vimaa ensures her staff is practiced in the ancient technique of eyebrow threading—gently pruning and shaping brows with cotton strings—by requiring potential team members to have at least two years of experience. The technicians also enhance eyes and brows with permanent-makeup treatments and personalize shoulders, ankles, and calves with temporary body art, such as birds, blossoms, or safe combinations.

iBar's intensive focus on a handful of treatments let the staff master their craft, and customers took notice. Within four years, the beauty haven expanded to four locations, each of which maintains the rigorous quality and boutique ambiance of the original. Additionally, a 26-foot classic Airstream transformed into a chic mobile salon parks at multiple locations in the Peninsula to provide glam on the go.