Founder, Shawn Dohmen explains that his personal title of CEO stands for "Cheap Executive Officer"—a joke that references his fondness for finding deals on everything from restaurant tabs, rental cars to golf. Shawn's knack for saving money spawned the idea for his company, which provides discounts on goods and services from hundreds of businesses in Hawaii and elsewhere. Instead of carting around a cumbersome coupon book, members receive exclusive discounts using a virtual iDcard at thousands of locations.

Sponsors in the iDcard network include restaurants, rental cars, nightclubs, pet groomers, etc. Members can show their iDcard to sponsors over multiple visits and receive the same discounted massage or meal each time. With a touch of a button “discounts near me” can be found on the iDcard app allowing members to easily locate opportunities for savings.