Italian immigrants Frank and Mary Napoli began a new life in America in 1898 when they purchased 40 acres of land to harvest vegetables, poultry, and eggs. With their three sons in tow, the Napolis began a pushcart delivery business that evolved into a produce stand dubbed Idylwilde. Nearly 90 years later, that small-town stand has blossomed into a booming grocery business run by a third generation of Napoli brothers. Together, the trio designed the current store, which was built in 1985 from 100 tons of ash and pine and includes a Dutch barn and greenhouse.

From beneath the wood rafters and high ceilings of Idylwilde's store, carts of fresh, seasonal produce such as cape cod cranberries, english peas, and squash glisten under the lights. The deli houses the farm's own freshly made turkey burgers and daily delivered Scottish salmon, as well as Creekstone Farms Black Angus beef and Boar's Head meats. In the bakery, fresh-baked breads and jumbo cookies fill the air with the sweet scent of the hearth. Joining Idylwilde's proprietary stash of goods are items from other well-known vendors, such as Hogan Brothers coffee and Silver Cloud Estates spices, as well as special dietary foods including gluten-free breads. The market also carries an extensive stock of craft beer and wines ready for pairing with gourmet New England cheeses from their enviable pantry.