Led by Dr. Richard Castellano—a renowned facial plastic surgeon who has performed thousands of face-lifts—Image Lift encourages clients to explore their options before making a treatment decision. To that end, the team offers weekly seminars, free consultations, and a series of medically themed choose-your-own-adventure novels to prospective clients in order to answer any questions they may have regarding procedures such as Botox, laser resurfacing, and surgical or non-surgical cosmetic treatments. When Dr. Rich isn’t freshening faces in the office or spending time with family, he enjoys raising awareness for local and national causes.