The quintessential American pant, jeans have been associated with cool and comfort ever since the first cowboy and cowgirl locked eyes across the pasture and rode off to get married and raise cowbabies. Rope in a style with today's Groupon: for $85, you get $155 worth of custom-fit jeans from Indi, an online boutique.
Rather than measuring for the masses, Indi offers an easy design-it-yourself system to tailor jeans for individuals. With a wide closetful of styles for both women and men, Indi takes the measurements you provide and builds them into a very individual pair of pants. Most jeans start at $155, but if you choose a more expensive pair, you can pay the difference. Send back your trousers-in-training as many times as it takes until they’re perfect pants, because Indi offers free shipping and unlimited alterations. Once your jean template is flawless, Indi will keep it on hand for future orders. Unlike mass-produced leg stockings that ignore extra knees, Indi's form-fitted pants look slick while providing your lower half with specially catered comfort.
When anyone finds perfectly fitting jeans, the word is bound to spread like wildfire in a mattress factory. Blogs including Blue Collar Catwalk and What I Wore are raving about Indi jeans, and Nylon magazine and 7x7 share their praise.
- But finding that mythical pair of dream jeans is a bit easier with IndiDenim. The pants are entirely customizable, from the obvious (like fabric, cut, and color) to the details you rarely even think about (like hem length, pocket shape, and finishing treatments). – Rebecca Willa Davis, Nylon magazine
- After today, though, we’re wondering whether perfect denim – the kind that fits just right without tailoring and comes in exactly the silhouette we’ve been looking for – might just be easily attainable. – Lorraine Sanders, 7x7