The quintessential American pant, jeans have been associated with cool and comfort ever since the first cowboy and cowgirl locked eyes across the pasture and rode off to get married and raise cowbabies. Rope in a style with today's Groupon: for $85, you get $155 worth of custom-fit jeans from Indi, an online boutique.
Rather than measuring for the masses, Indi offers an easy design-it-yourself system to tailor jeans for individuals. With a wide closetful of styles for both women and men, Indi takes the measurements you provide and builds them into a very individual pair of pants. Most jeans start at $155, but if you choose a more expensive pair, you can pay the difference. Send back your trousers-in-training as many times as it takes until they’re perfect pants, because Indi offers free shipping and unlimited alterations. Once your jean template is flawless, Indi will keep it on hand for future orders. Unlike mass-produced leg stockings that ignore extra knees, Indi's form-fitted pants look slick while providing your lower half with specially catered comfort.
- I was really skeptical of the whole process, but I'm a changed woman. When I pulled these out of the package and slid them on, I was shocked. I couldn't believe how they hugged every curve. – Kyla, Blue Collar Catwalk
- I’m really in love with this concept! The price points are similar to other premium denim brands, but you customize everything. You owe it to yourself to go play around on there and design your own pair!! – Jessica Quirk, What I Wore