Insight Studios is offering $80 worth of tattoos and/or piercings for just $40. You'll find Insight at 1026 N Milwaukee Ave. (between Cortez St. & Noble St.), just follow your nose toward the unmistakably delicious smell of tattoos. You've always wanted that tattoo or piercing; now, next time you get drunk, you'll be ready (and by drunk, we mean drunk with the passion of spontaneity, as Insight won't serve customers who appear to be under the influence of alcohol).

Tattoos start at $60 (prices vary by size and complexity). A number of smaller designs (one to three square inches) fall in the $80 range. And, of course, you can apply your $80 credit toward a more involved endeavor, like a full arm sleeve of your ex-lovers’ skeletons suffering in Hell. Or a big daisy. Piercings start at $55, and the rest of your Groupon $80 value can be used toward jewelry or jelly to fill the piercing.

All Insight artists attend an annual bloodborne pathogens and principles of infection control training that meets OSHA standards. (This sounds like a joke we'd make about a Jamba Juice Groupon, but, in this case, it's very real and very important). And since they're vampires, no blood is wasted!

Insight Studios has a five-star average rating on Yelp:

• "I got my first tattoo yesterday evening and I couldn't have had a better experience. I'd visited Insight twice before as moral support/chauffeur and I've lost count of how many times it's been recommended to me. They also have a booth at Loyola's annual Health & Wellness fair. How many tattoo and piercing businesses can say they've done that?" – Megan G.
• "My sister and I got our noses pierced here last Friday and I couldn't have asked for a better experience. The place is very bright and clean. We walked in and had to wait about fifteen minutes or so until it was our turn, which was no problem. Bob Jones did both our piercings and he was excellent. He explained everything that he was going to do and was patient and careful...he didn't just rush through it." – Adrianne H.

Insight is one of the only tattoo and piercing studios in Chicago that conducts weekly autoclave spore testing to ensure its equipment is sterilized to the high standards of the Association of Professional Piercers. When Insight pierces a row of grommets into someone's back so he can slide along a zipcord naked, it's done cleanly. At Insight, you'll scream in pain, but not from the pain caused by the tattooing or piercing—from the beautiful pain of having a profound truth permanently documented on your body.

Find a picture on the Internet, bring in your own design, or work with an Insight artist to design a custom tattoo you won't regret — even when you're 85 and have to explain to your grandkids why they shouldn't get tattoos. Your tattoo is personal and deserves personal attention; don't let some back-alley needle jockey paint the Chinese symbol for ‘jerk’ on your arm. Go to Insight.