It Salon

Shockoe Bottom

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In a Nutshell

Goldwell- & Brazilian-blowout-certified stylists transform manes with products such as Moroccanoil in modern, whimsical setting

The Fine Print

Promotional value expires Apr 18, 2012. Amount paid never expires. Limit 1 per person, may buy 1 additional as a gift. Limit 1 per visit. Valid only for option purchased. New clients only. Gratuity only accepted in cash or check. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

A good haircut draws attention to the face’s best features, which explains the heavy bangs added on Mount Rushmore to accentuate Teddy Roosevelt’s cheekbones. Acquire a framing fringe with today Groupon at It Salon. Choose from the following options:

  • For $25, you get a 45-minute haircut and style (up to a $55 value).
  • For $75, you get a two-hour haircut and style, with partial highlights (up to a $175 value).
  • For $110, you get a 90-minute Brazilian-blowout treatment (up to a $250 value).<p>

It Salon’s internationally trained team of Goldwell- and Brazilian-blowout-certified stylists enhances tresses in a modern setting, replete with exposed-brick walls, shag carpet, and an overhanging, whimsical light fixture. Under the side-long glances of the lime-green ceramic Buddha heads, stylists snip and style hair into face-framing ‘dos using products such as Arrojo and Moroccanoil. Favored strands lighten up during a partial-highlights session, adding a sun-kissed shimmer to indigenous hues. For manes in need of an attitude adjustment, a Brazilian-blowout-certified stylist coats strands in a specialized açaí solution that delivers a shiny, frizz-free finish for up to 12 weeks with no downtime for showering, swimming, or dunking for midmorning snacks. Clients also receive 10% off any salon products, and may upgrade from partial to full highlights for an additional $20.

Some hair-straightening products that claim to be formaldehyde-free include aldehyde compounds, which are similar to the carcinogen formaldehyde. Side effects may include nosebleeds, headaches, vomiting, and respiratory problems, among others. Learn more about the health risks here.

It Salon

The stylists at It Salon arrived at their chairs from different parts of the world, but they all share a passion for hair design and artistry. From the salon’s president and “sovereign empress of the Richmond salon community” to their very own “perm queen” (as they describe themselves on the salon’s Facebook page), each of the half-dozen strand savants has a special talent, boasting certifications in products such as Goldwell hair color and Brazilian Blowout smoothing systems. Men and women of all ages step into the chicly weathered brick building for a clip and, if they like, a glass of wine or beer. Before the appointment, they lounge in a dramatic black-and-white waiting area lit by a chandelier that resembles an enormous pompom or exploding snowman head.

Customer Reviews

Very friendly and inviting. Good luck with your business
Natallia T. · April 15, 2012
Love all the people from owners all the way down to the store cat. Thanks for making me feel fantastic!!
Amanda K. · April 9, 2012
Great experience, not my price range.
Judit G. · April 9, 2012
Merchant Location Map
  1. 1

    Shockoe Bottom

    12 N 25th St.

    Richmond, VA 23223


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