A shoeless foot, vulnerable to nature’s most dangerous elements, is liable to come down with a serious case of hot-blacktop toe or waterlogged arch, or to develop an aggressive allergy to sidewalk cracks. Avoid a concrete fate with today’s Groupon: for $50, you get $100 toward merchandise at J. Gilbert Footwear.

By refraining from hawking everyday brands and blasé styles, J. Gilbert Footwear has made its name as an accomplished supplier of women’s and men’s designer kicks, including limited-edition styles designed exclusively for the store. Highlight well-heeled ankles with elegant pumps from Dana Davis ($395+) and edgy gladiators from Modzori ($85+), or don casual summer sandals by Salpy ($325+) to gain a competitive edge during Slip ‘N Slide season. Western boots are handcrafted by Lucchese with premium Italian leather linings that fit better than a glove designed by your own DNA ($595+). J. Gilbert also purveys articles of clothing and handsome handbags, including wardrobe staples such as Majestic tees in bold, monotoned hues ($110+).