A franchise dedicated to efficiently transforming bodies from pale to golden, J2 Tanning has experienced its own swift evolution. In its first three years, the business blossomed from a single salon to a seven-location tanning institution that serves the entire Lansing area. Their run of success is no surprise. The salons go out of their way to foster client comfort, with private treatment rooms, spray deodorant, washcloths, and hotel-like amenities. Their stable of tanning beds offers four different levels of intensity, so guests can tailor their UV experience to suit their complexion. Certified spray-tan technicians can custom apply a bronze glow in eight-minute sessions, allowing clients to adopt a golden hue before hitting the beach or sneaking into King Midas’s house.