Jade Aveda is a devoted ambassador of their namesake brand. By using Aveda's naturally derived, eco-conscious skin and hair products, they're able to support their mission to "take care of our guests and our planet, keeping both looking beautiful." In keeping with the Aveda spirit, Jade refers to their services as "experiences," turning even a routine haircut into a chance to unwind by including a scalp massage and other relaxing rituals. As stylists perform cuts, coloring treatments, and complimentary chair spins in the salon, the spa team nourishes skin with brightening facials and rosemary-mint body treatments.

Jade's interest in beautifying the planet and its people runs deeper than what they do at the salon, however. They're also invested in two philanthropic initiatives: the first is an annual fashion show to raise money for the Catawba River Keeper Foundation to protect local watersheds, and the second donates funds to area cancer centers during Breast Cancer Awareness Month. Given this devotion to both their clients and their community, it's not surprising that Jade was the recipient of an Angie's List award for outstanding service in 2012.