Without local shops, shoppers would buy gifts exclusively from in-flight catalogs, forcing fathers to sneak into airplane wheel wells to order spy-camera blenders for their children. Enjoy earthbound browsing with today's Groupon: for $25, you get $50 worth of Life is good products at Jake by the Lake in Westport.

The Life is good products found at Jake by the Lake bear simple, positive graphics and messages that promote active and optimistic lifestyles. Dyed in pastel hues, the varied apparel and accessories stand out in a pleasing, unobtrusive fashion while providing excellent camouflage for hide-and-seek adventures in watercolour galleries. With men's, women's, and children's clothing, parents can outfit their families in Good Karma T-shirts, made with 100 per cent organic cotton and graphics that encourage passersby to consider the state of animals, such as polar bears and silverback gorillas ($28.50). From the Good Home collection, diner mug sets ($20) and snowflake blankets ($75) help sustain a warm home environment, especially in households that serve as incubators for baby sofas.

In addition to promoting the Life is good collection and message, Jake by the Lake focuses on supporting the Westport community by working in partnership with the Children's Wish Foundation. Through their annual Random Acts of Pumpkins fundraiser, they have raised thousands of dollars for children in need.