A whale watching business involves organizing and conducting tours for people to observe whales in their natural habitat. This typically takes place in coastal areas known for whale migration or feeding grounds. The business may offer guided boat tours led by experienced naturalists or marine biologists who provide information about the whales and their behaviors. Additionally, the business may provide educational materials, such as brochures or presentations, to enhance visitors' understanding of marine life conservation and ecology. Marketing efforts often focus on promoting the unique and awe-inspiring experience of witnessing these majestic creatures up close.